Florence Schmit - General Manager

Florence is the General Manager at Greetz, responsible for the day-to-day management of the company, leading on the strategy, structure and the culture of the business. Florence has 25 years of experience in online and e-commerce and has previously worked at Albelli and HelloFresh. Florence is French and is fluent in 3 languages. She completed a master's degree in business administration in Paris.

Jan-Willem de Smeth - Finance Director

Jan-Willem is responsible for Finance within Greetz. Before he started working with us, he worked at Heineken. There he grew from management trainee to several positions, with Global B2B e-commerce controller as the most recent. He studied Economics in Groningen and Berlin and followed the RC study at the VU in Amsterdam. His favorite Greetz surprise? A balloon, because that always makes a great impressions on his three kids.

Ronald van Hekezen - COO

Ronald’s main responsibility is making sure that every card and present arrives (and on time) at the receiver. He makes sure that there is a right amount of stock and that we have the rights systems and processes in place to help our production team in the best way possible. Ronald has been active in the logistics business for more than twenty years. After completing his HTS Logistics course in Venlo, he studied Econometrics at the University of Amsterdam. The love for logistics and operations has been there since an early age.